The spotted-seal journal.
Stories, style and seaside inspirations
Our definitive t-shirt buying guide
At spotted-seal we continue to pursue our own version of that perfect white t-shirt with unapologetic commitment to classic styling, quality and sustainability. Looking for the perfect white t-shirt? Read...
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Our ESSENTIAL Norfolk beach guide: Swim, surf or sail at our top five picks
Make the most of your Norfolk holiday with our essential beach guide. Whether you surf, swim, sail or soak up the sun, here are our picks of Norfolk's top 5...
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Our guide to Norfolk's best independent markets, makers and boutique stores
Norfolk is a hive of independent makers, artisans and budding entrepreneurs. Some of our favourite British brands were seeded in our favourite corner of England including esteemed leather goods experts...
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The Essential Norfolk Holiday Gift Guide
Stumped what to get the Norfolk-lover in your life, or fancy some ideas for your own wish list? Here are some fun, regionally inspired picks we've made for you.
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Our essential Norfolk pub guide
Autumn has officially arrived and we confess, it's probably our favourite season. Controversial, but what's not to love? The air is crisp, fall foliage colours pop, beaches are empty for...
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5 reasons to savour September in Norfolk- Sailing, seals and autumn adventures await
Discover why Norfolk shines in Autumn — from sunrise sailing, crowd-free beaches to birdwatching, coastal cycling, and local shopping- read on for our top tips on how to savour September.
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Coastal colours that tell a story.
Read the stories and inspiration behind spotted-seal's coastal cool colours.
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Our five fave water sports in Norfolk (and where to find them!)
From surfing to sailing, read on for our top picks of Norfolk water sports and where to find them!
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What is a 'shoodie' (and why it's the perfect top.)
"What is a shoodie?'" - perhaps the most common reaction when people see our gorgeous long-sleeve hooded t-shirts. This and often a few funny looks if we say it too...
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Our essential packing guide for the perfect Norfolk holiday
The Norfolk coast gives the Mediterranean a real run for its money. Still, any regular visitor knows to expect the unexpected and that means packing for all seasons.
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Heritage of the humble hoodie
Tracing its roots from the monasteries of Medieval Europe, the unsung, humble hoodie enjoys a colourful, at times chequered and prolific history. As early as the 12th century monks donned...
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We're LIVE in one of Britain's 'poshest' towns.
We are holding our FIRST ever live pop-up shop in Holt, Norfolk now until 1 April. Timely, really as Holt has been recently named one of Britain's 'poshest' towns, according...
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Discover 5 fun treats to spoil mum this Mother's Day.
Long well known as one of the UK's top family-friendly holiday destinations, Norfolk's broadening its appeal - with chic spas, wellness studios and 'me-time' treats perfect for girls' weekends or...
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Five fun family retreats in Norfolk for 2025
Spring is on the way and this means holiday planning. Whether it's a cosy cottage, glamping or five-star service you seek, here's our pick of where to book your next...
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Time to celebrate! When and where to spot Norfolk's seal-pup baby-boom.
With over 1200 seal pups born so far this winter breeding season, we're celebrating the baby-boom of seal pups along the Norfolk coast. We explore what makes the region so...
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Our Top 5 fun things to do in Norfolk this winter
Seeking some inspiration on winter activities? Read up on our favourite things to do in Norfolk during the dark winter months.
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spotted-seal Year in Review? So last year...
We take a (small) beat to reflect on what we've achieved, but above all we are excited for what lies ahead for spotted-seal. Come check out the new range!
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What do our labels say about us?
What do our labels say about us? Exploring my own historical bias for a trendy label, we discuss how we eventually came to create our own labels for spotted-seal. So,...
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Deep thoughts on what 'sustainable' means at spotted-seal.
What does it mean to be sustainable? Slapping the word 'sustainable' onto your product or business can often prompt more eye-rolls than plaudits or major SEO wins. Consumers are growing more aware of the potential 'greenwashing' efforts from corporations deploying buzzwords like 'vegan', 'cruelty-free' and 'fairtrade' generally intended to comfort the consumer, you know, help us feel a bit better about our shopping habits. With a little scrutiny, those claims don't always stack up to much. Call us skeptics, but we're always a tad suspicious when retailers boast green credentials...
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3-2-1... Countdown to launch!
We are go for launch at spotted-seal! Following months of toil in the trenches of product development at last we await our first drop of clothing from our manufacturer. We are still mulling our first colours for hoodies, making last minute tweaks with print and pattern, but overall are pretty pleased with the finished goods. Who knew hoodies could be so, so involved? Not us. But we think they're worth the wait, and are eager for our first drop online and soon, in person. Embarking on this journey has been exciting, frustrating and...
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