Coastal colours that tell a story.

"Oh! Love these colours".

We hear this a lot. 

Inspired by the cool, coastal tones that paint Norfolk's shores - from its lavender covered hills to the moody blues of the North Sea, we had fun curating the palette for our debut collection.

Channelling the mercurial North Sea whose brilliant greens and blues can rival the Med, Sea foam green and the more dramatic Ocean depth are proving firm favourites and are spotted-seal signature shades. 

Our classic hoodie in Royal blue is a tribute to our favourite Royal residents and their winter abode at Sandringham.

Celebrating the site to launch a thousand seal-boat tours is Morston mist. This colour always reminds us of a cloudy day squelching around in Morston's winding mud creeks at low-tide.

At the opposite end of the colour wheel, standout in Blackberry, a nod to the sweet berries growing wild across the county (and which come summer make the most delicious jams.)

Our caps continue the theme. Opt for the colour-popping Stiffkey skies or keep it earthy and elemental in Flintstone and Samphire. The Navy seal is a must-have classic, for obvious reasons! Our latest additions Dune and Surf are inspired by the shifting sands and of Wells beach and our 

Added bonus? We use pigment dye for our 100% cotton hoodies which lend them an authentic, weathered patina whilst the eco-friendly dyeing process also uses far less harmful chemicals than reactive-dye. 

Unique, cool, eye-catching and sustainable, what's not to love?