Our Story

 

Inspired by our family's happy place and its famous, fin-footed locals, spotted-seal celebrates good times together enjoying the rugged beauty and simple pleasures of the Norfolk coast.

Trekking up Beeston Bump one blustery winter morning with our lovable lab Indi, inspiration struck to create spotted-seal. This enchanting enclave of England is a memory factory of family fun and holiday vibes where we hike, bike, swim, surf, catch some ‘claws’ and of course, visit the proud pinnipeds at Blakeney Point. 

 

Whether strolling along the shingled shores of Sheringham, creeks of Cley or Morston marshes - our aim is to create comfortable, quality apparel fit for fun and function - perfect to explore Britain’s most celebrated coastlines and beyond, all year round.

Like you, we aim to preserve the natural beauty of the region and its natives - feathered and furred - for generations to come. Transparency and ethical manufacturing is important to us, with our products either made or embroidered in the UK. 

Timeless, classic, made in Britain and made to last.